Tag Archives: foreign language

The Waiting Room Magazine Association©

Longtime readers of this column will recognize the name Eloise Simplkins. Eloise was a domestic cleaning woman who realized that suburban housewives were uncomfortable having their regular cleaning ladies see their husbands’ messy bathrooms. Eloise realized that these women would pay pre-cleaning ladies to touch up their houses before the regular cleaning ladies arrived.
Eloise created a nationwide business that sent pre-cleaning ladies to prepare homes for the regularly scheduled cleaning ladies. She had scores of franchises.That idea made her wealthy.
Of the various things we have said about Eloise over the years, we have never said she had a sense of humor. But Eloise does have a sense of humor. She often uses it to make a point. For example, she created the National Waiting Room Magazine Association.
Like most of us, Eloise spends time in waiting rooms of practitioners like dentists, medical doctors, financial advisers and specialists who enhance one’s personal appearance. Eloise recently was kept waiting by such a practitioner. As she waited (and waited) Eloise riffled through the waiting room magazines. They were dog eared and months old. Her eyes wandered to the walls of the office where framed credentials touted the practitioner’s professional qualifications. There was even a framed ribbon that the practitioner received for winning his third-grade spelling bee.
Eloise decided it would be easy to convince these certificate-happy bozos that their waiting rooms should be certified and organized and incorporated the National Magazine Waiting Room Certification Association. She hired a PR agency to place favorable news stories about the association in all the mass and social media.
Meantime, Eloise developed a large quantity of waiting room certificates. The certificates covered a variety of professional practices and included fee structures that each practice could afford.
Eloise added an incentive. For an additional fee Eloise would deliver the certificate personally and evaluate the waiting room magazines. She created categories for the waiting room magazines—including oldest date, most-dog-eared-but still-readable, most unusual foreign language, most appropriate content (for the particular practice) magazine, least likely to be of interest to the clientele of that practice, most unreadable type face.
Finally Eloise said she would pose for photographs with the practitioners. After she said that, orders poured in, nearly all of them specifying that Eloise was to deliver the certificates.
These projects kept Eloise so busy that she hardly had time to gloat. This leading physician and that nationally noted orthodontist, the other highly regarded financial adviser all wanted a waiting room certificate and a photo taken with Eloise. She traveled across the country, visiting waiting rooms large and small. She took a couple of assistants with her and they did a systematic evaluation of the magazines and put them in the appropriate categories from Eloise’s list. By this
time the mass media were covering Eloise’s movements without prodding from PR firms. The New York Times did an interview; the Wall Street Journal sent reporters to dig into her past and The New Yorker did a humorous short piece about her past and found it to be exactly as originally reported. She appeared on Jimmy Kimmel’s show, the Today show, Anderson Cooper 360 and network evening news.
Overseas practitioners revamped their waiting rooms. All that activity was good for the industry and good for the wide variety of clients being served in the waiting rooms.
The analysis of categories proved popular and was picked up by social media as well as the media of mass communication.
Following are the results:
• Oldest magazine found in a waiting room: 1917 copy of Field and Stream.
• Most dog-eared-but-still-readable magazine: an April, 1971 copy of Ladies Home Journal.
• Most unusual foreign language magazine: Kalakaumundi Magazine published in Malayalam .
• Most appropriate magazine content for a particular practice’s waiting room: The Bark found in Veterinarian’s waiting rooms.
• Magazine least likely to be of interest to that waiting room’s clientele: Today’s Senior Magazine, found in a pediatric physician’s waiting room.
• Magazine with the most unreadable typeface: Saturday’s Guru printed in Frutiger boldface type.
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-Dr. Larry day is a retired J-School professor turned humor writer. His book, Day Dreaming: Tales From the Fourth Dementia is available for purchase via his website: http://www.daydreaming.co

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Eloise & the Dark Stranger ©

 

A slick Basque conman tried to marry Eloise Simpelkins, and take her for millions of dollars, but an old friend from Letongaloosa showed up just in time to save her.
It all happened at an exclusive private club on east 55th Street in New York City. A romantically smitten Eloise Simpelkins was having dinner at the Toure Club with what she thought was a handsome Spaniard . He called himself the Marques de San Selmo. His real name was Zigor Ordoki, the slickest con artist the Pyrenees had ever produced.
Eloise Simpelkins, is founder and chief executive officer of a highly successful home cleaning enterprise, and until she fell for the phony marques, was a very level headed woman.
Eloise was born in Letongaloosa on the wrong side of the tracks. She spent the early years of her life cleaning houses in La Mancha, the posh section of town. She was as plain in speech and looks as the phony marques was handsome and eloquent. As an entrepreneur she had turned an astute observation about the fastidiousness of upper middle class women into a highly successful cleaning business.
A friend introduced Eloise to the phony Marques at a charity ball. As they danced, the hard-headed entrepreneur who had never had time for romance, melted like a marshmallow. The phony Marques had pursued a number of wealthy single women. He chose Eloise because she looked to him like the richest and the dumbest.

Now, it was show time, and as they sat after dinner in the Toure Club, the Marques was ready to spring the trap.
“My darling Ale-low-eez, I have fallen madly in love with you. Will you do me the honor of being…” At that moment his elaborately planned marriage scheme was interrupted. A tall long-faced man with big ears and a loopy smile called out to Eloise from across the quiet dining room.
“Eloise Simpelkins, is that you?,” The man was Blair Trimert , a dear friend from Letongaloosa. Blair stood and threaded his way to Eloise’s table.
“Blair Trimert!” cried Eloise, “why it’s been years.” They embraced.
Eloise and Blair were children together in Letongaloosa. After they grew up Eloise made made a fortune in business, and Blair inherited a fortune from the Basque parents who had adopted him as a baby.
Blair spoke fluent Basque.
“Please join us,” said Eloise, for whom courtesy was an inbred quality. She introduced the Marques as a dear, dear friend from Spain. Blair guessed the rest of the story from her eyes and voice tones. The Marques masked his frustration with a practiced smile, but his eyes were cold as flint.
A waiter arrived and they ordered after dinner drinks. As Eloise and Blair were catching up on each other’s lives, the Marques’s cell phone rang. He took it out.
“Excuse me,” he said. “I have to take this.” He stood and turned away from the table.
“Yes,” he said in English. Then the Marques spoke again in Basque.
“Ez dago arau bat izan da.” (“There’s a slight complication”).
He listened and then said “Relax. Ez dut hau ergelak uso behatzak bidez irrist utz du. Bakarrik hartuko du ogun bat, hor, da dena. Gogora tu oraigdik dirutza bat ogin onderen, hemen duga.”
(Relax. I’m not going to let this stupid little pigeon slip through my fingers. It will take another day, that’s all. Just remember, we’re after a fortune here.”
Blair understood perfectly the words and what they meant. He squeezed Eloise’s hand and whispered, “This guy is speaking Basque. He’s some kind of conman who is trying to get your money.”
Blair grabbed the cell phone from the to the Marques’s hand.
“Zu pukas, langun!,” he growled. (“Your’re busted, Dude!”).
Without another word, the phony Marques fled, knocking people out of his way as he ran from the Toure Club. The police caught up with him a few minutes later.
After that Blair moved back to Letongaloosa, and Eloise, still single, opened five more franchises on the West Coast.

 

Dr. Larry day is a retired J-School professor turned humor writer. His book, Day Dreaming: Tales From the Fourth Dementia is available for purchase via his website: http://www.daydreaming.co

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